Hello. This is Inishie Tenmei from Seito Juku. This time, I'm writing an article about advertising revenue. When it comes to advertising revenue, many people think that it's something that you can earn by pasting ads on your website and getting clicks.
I also have the opportunity to earn advertising revenue, so since I run a blog, I can't help but be conscious of advertising.
When we think of advertising, television commercials are probably the most obvious example, but in the original idea behind this medical school rewrite, we thought that by treating advertising as one of the artist's works, including product promotion, we could expect to create an interaction between sales promotion and art.
For example, if I were a singer-songwriter and I wrote a song that involved a certain product, I could stream that song on social media such as YouTube, and be able to combine my artistic endeavors as a singer with my sales efforts to sell the product.
If you say that TV commercials are also a form of art, that might be close to my sense. The theme songs of anime are a good example of that. This time, in Ijuku Rewrite, we use artists' works to promote products, but this time we'll take a more in-depth look at advertising.
I think there is a psychological study that shows that people tend to like each other more when they have frequent contact with each other. People tend to like each other more if they continue to talk to each other every day, even if it's just a simple greeting, than if they only talk occasionally for a long time.
Advertising also takes advantage of this psychology. When we see the same advertisement many times, our favorable impression of the advertisement gradually increases. When we go shopping at a supermarket, we see a certain product and think, "Oh, that's the product in that commercial. I'll buy it."
However, too many exposures may not lead to favorable impressions. If the same ad is constantly being shown, and people see it even though they don't want to see it anymore, they may no longer have a positive impression of the product in the ad.
I would be happy if someone I like kept pestering me, but I would feel uncomfortable if someone I don't like kept pestering me. Nowadays, advertisements are also being devised in various ways to somehow get into the eyes of consumers in order to make money.
However, if people have negative feelings about a product because they see too many ads, then that's just putting the cart before the horse. I think companies spend money on advertising to make people feel good about their products. It's hard to accept that a product is perceived as annoying even after spending money on it.
I have doubts about advertising. Is it really cost-effective? Companies spend huge amounts of money on advertising just to promote themselves. Is that advertising money really necessary? Large companies should be able to naturally increase their awareness without advertising.
However, small and medium-sized enterprises must start by getting people to know about their products. In that sense, it can be said that it is not large companies that can sell their products just by leaving them in stores that really need advertising, but small and medium-sized enterprises that must start by getting people to know about them.
However, unless you are a reputable small or medium-sized business, you cannot afford to spend money on advertising, so in the end, the products of large, well-funded companies become more and more well-known through advertising. If you advertise, you have to keep advertising. Even if you spend money on advertising and gain recognition temporarily, your products will only sell for a short time. Advertising is a tough thing.
If possible, I would like to think of ways to earn revenue from this blog other than advertising revenue. It's no good if ads that you can't control are displayed on your blog. Advertising revenue is an interesting idea, but I would like to aim for a revenue source that goes beyond that. Well then.
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