Hello. This is Tenmei Watanabe from Seito Medical School. This time, the theme is that trust crumbles all at once. I have no experience with this, so I would like to talk about it with the novice mark of inexperienced.
Trust. Credibility. Brand. There are various ways to express this, but for example, it would be like when a celebrity who was popular on social media encounters a major backlash and loses popularity.
There have been various accusations against him, from relationships with women to power harassment, but with the media at his disposal it would not have been difficult for his brand to be tarnished.
I think there is a price to pay to maintain a brand. For example, if a celebrity is famous, there is no source of controversy if they don't have any scandals.
The same is true of politicians' financial problems; unless they are framed, no one comes forward to expose the scandal.
I'm neither a celebrity nor a politician, so my brand won't be wiped out by a scandal, but my brand itself doesn't really exist at this point, but as someone who uses SNS, There seems to be a possibility that it will catch fire.
Even if a fire breaks out, there are some fierce people who can get out of a pinch by asking back and forth, but there's no smoke without fire, and if you want to become famous, you need to keep your surroundings clean.
If someone becomes a celebrity, they will likely be assigned a personal manager, and it is up to them whether or not they get involved in a scandal.
"Nabe-kun seems to be thinking about where he wants to fight these days, but now that he's reached a turning point with his blog, I think it would be a good idea for him to try his hand at videography. He talked a lot recently about web videos that combined text and video, so I think he might try his hand at YouTube."
I want to continue writing four articles a week, but I also think it would be good to write one 20,000-word article a week and comment on it in video. I also want to expand my YouTube channel to self-produce.
brand. What is a brand? Creating a brand is called branding, and I think a brand can be built by yourself by becoming who you want to be.
I think if you continue to strive towards the person you want to be and continue to produce results, you will create a brand. I feel like a brand is an outcome, so to speak, and it's not something you aim for and build from the beginning.
Of course, whether you self-produce or have a producer, you still have your ideal self. As you continually update your ideal self, if your accomplishments lead to people liking you, the people around you who have become your fans will likely take charge of your brand.
However, I think that people who make a lot of gaffes are less likely to be criticized for their gaffes than serious people who don't make gaffes. It can be said that making gaffes on a regular basis is also a part of self-promotion. Gaffes are not a good thing, though.
"In the end, what do you want to say, Nabe-kun? Beginner Mark should just ride along with his bicycle on the sidewalk. Oh no, I made a gaffe lol."
Well, today has begun. I would like to start the day by writing an article.
A brand may be something that is built up over a long period of time, but a brand may actually be like a slide, where even if you climb up, there are only a few steps, and even if you slide from above, you slide from a not very high place, so perhaps that's just how brands are.
It's not hard to build a brand, and that's why even if it does fall apart, it can be quickly recovered. Many companies that have had problems and lost their brands continue to operate as if nothing happened after a short time has passed.
If you sincerely apologize when you cause a problem, consumers will probably not criticize you too much. Corporate troubleshooters may be advising that if you hold a press conference and sincerely apologize, even though you're crying, the criticism will immediately stop.
A brand is something that comes after a series of results. Improve your performance, gain favorable impressions, and increase your fan base. Even if you are on a roll and have momentum that seems like you can keep delivering results, there may be times when you need to maintain a slow pace and proceed smoothly without causing unnecessary jealousy or envy.
A brand is a strategy, and the important thing is how to imprint a good image in people's minds. In the first place, the word brand comes from the brand that represents the owner of livestock. Perhaps the true role of a brand is to differentiate it from other companies and celebrities.
First, improve your performance so that you don't get jealous. The first step on a brand's long road may start with such a simple strategy. that's all. It's almost time to go to work. Welcome. See you soon.
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